Cannes Lions

SHARING SPICE RACK

OGILVY GUATEMALA, Guatemala, Central America / MALHER / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

The Sharing Spice Rack gave the incredible instant flavor of sharing, 100%

relevant to the category function where Malher is the leader brand: Spices and Condiments.

Like in no other product that Malher makes, the Sharing Spice Rack, literally did what the brand slogan says: "Malher makes us family"

Outcome

The 200 units were sold out in one week.

Thousands of thank-you mails and good comments, and the most important result of all: Families closer together.

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