Cannes Lions
OGILVY GUATEMALA, Guatemala, Central America / MALHER / 2013
Overview
Entries
Credits
Execution
The Sharing Spice Rack gave the incredible instant flavor of sharing, 100%
relevant to the category function where Malher is the leader brand: Spices and Condiments.
Like in no other product that Malher makes, the Sharing Spice Rack, literally did what the brand slogan says: "Malher makes us family"
Outcome
The 200 units were sold out in one week.
Thousands of thank-you mails and good comments, and the most important result of all: Families closer together.
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