Cannes Lions
TEA DRINK
EURO RSCG 4D, Madrid / COCA-COLA / 2008
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Overview
Entries
Credits
OVERVIEW
Execution
We transformed the different Madrid fashion districts into V&T territories, and we took everyone there for free with our V&T taxis.
Wherever is trendy, we were there: fashion shows, art galleries, boutiques. We became a trendsetter by creating a trend-guide.
Outcome
A total success: 1,000,000 cans consumed and more than 1,000 exclusive shops participated in eight different Spanish cities.
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