Cannes Lions
TEA PLUS
LOWE, Bangkok / TIPCO F&B COMPANY LIMITED / 2014
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Overview
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Credits
OVERVIEW
Description
Transforming boring scientific info into exciting, wondrous communication.
Informing consumers about TEA PLUS Oolong Tea's fat blocking ability.
Execution
With the simple illustration style, consumers will be curious about the visual, then they try to find the answer which is 'Blocks fat'.
Outcome
The sale growth was very good, and became the no.1 Oolong tea in Thailand.
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