We launched a perfume that created headlines in Taiwan. Inspired by a real life study of the chemical signals in women’s tears that can reduce sexual desire amongst men. This led to the creation of a fictional perfume - Tears Perfume.

We launched Tears Perfume on various social networks to build awareness and to reach out to victims. When a free sample of Tears Perfume was redeemed, a more viable solution was given instead: information about the Modern Women’s Foundation, an organization that rescues sexual abuse victims through counseling, psychological consultation and by providing a shelter.

In just 2 days, 150 people reached out for the redeemable free sample of Tears Perfume, and reached 127,936 people on Facebook alone. This unconventional campaign helped raise awareness in Taiwan regarding sexual assault in intimate relationships and sexual inequality. More importantly, there was a 27% increase in calls to the Modern Women’s Foundation, reaching out to victims who have previously never sought out for help.