We solved an annual Christmas problem: Getting the wrong presents from the loved ones. By making sure that others would discreetly be informed about the technology wish that people want to find under the Christmas tree.

We produced a collection of knitted hats that incorporated the icons of tech wishes into a classic Norwegian design: EURONICS Wishwear. Whether laptop, game console, camera or kitchen mixer – the Christmas wishes on the heads of those who wore the beanies ended up in the heads of their loved ones.

Blogs and social media spread information about EURONICS Wishwear so quickly that there were no beanies left after only four days.

The best EURONICS technology managed to get on the streets and Christmas markets all over Germany on top of people's heads – where no expensive commercial could reach the crowds.

Traffic in the EURONICS online shop increased by 40% during the promotion period.

But most importantly: Instead of gifts that nobody wanted - those gifts that people really wished for ended up under their Christmas trees.