We were asked to develop a technological breakthrough allowing cross-interactions between the website and the advertising platform for the launch of IBM’s new concept “What makes you special”The campaign features an Ooqa-Ooqa, UV’s proprietary rich media format that dynamically transforms the IE toolbar, enhancing its functionalities.This new IBM toolbar preserves the IE normal functionalities while allowing the user in any page to: • Change the background.

• Edit, modify, and rewrite the content.

• Play a “Pong” match using side banners • Manually rotate the page.• These interactions will not interfere with the performance of the website.