Are the power of your pictures powerful enough to make it worth watching a commercial?

A new interactive piece by Kodak suggests the answer is yes. The piece allows users to add their pictures to an award-winning Kodak commercial.

The idea is simple enough, but the effect is strangely powerful.

It suggests that there is a place in pass-along or viral, or whatever we call it now, for things that don’t involve flatulent monkeys or Paris Hilton washing a car.