Anti-Tobacco site targeted to Arizona Teenagers. An extension of a well known TV campaign, it is gross, funny, sick, sad and real. The site is designed to entertain the user so that they willingly absorb the anit-tobacco message. Uses a blind navigational structure to encourage exploration. Easter eggs hidden throughout the site reward the user who experiments with the site. Message posting, postcards, and events page open-up avenues for teens to communicate with each other.