Cannes Lions
PUBLICIS WORLDWIDE HONG KONG, Hong Kong / TEFAL / 2010
Overview
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Credits
Execution
In order to reaffirm Tefal’s ‘non-stick’ credentials to homemakers, large stickers were produced and stuck onto metal playground slides all across Hong Kong. Unobtrusive, cheap and guaranteed to bring a smile to the face of homemakers, the communication was a strong way of generating top-of-mind awareness.
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