The application exists of a flash-based internet-game. The main charakter Schorli, a mole, wants to throw a party and needs to collect food and drinks from Gerry Grumpy, his evil neighbour. The drink Schorli gets is bizzl apple-spritzer, the lemonade brand which ought to be advertised.The game's purpose is to make bizzl known to the users by penetrating the brand to reach a higher awareness with the included values while Schorli gets the apple-spritzer.

The application is created in order to reach the target group of young and well-educated people who drink lemonade and juice-spritzers and prefer to buy a renown brand.

By communicating the brand bizzl in a funny and not-pushing way, Hassia is striving for new customers for their apple-spritzer.