Cannes Lions
EURO RSCG SWITZERLAND, Zurich / RINGIER / 2006
Overview
Entries
Credits
Execution
Active involvement of consumers with the chosen media. Perfect fit in magazines where the readers contributed more to read “behind” the lines.
Outcome
To confirm existing readers in their choice: in addition, the image of Tele was reinforced among existing Tele readers.Acquisition of new subscribers: full-page ads inserted 38 times generated 1243 orders (1042 SMS and 201 phone calls).
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