- We set out to claim a great offer and ended up breaking a world record, live in a 10-camera online event while pushing the event with hourly updates on TV spots, radio and banners.

Instead of a longer traditional campaign we had 25 hours of intense world-record-breaking presence in the biggest medias in Norway.

- Significant increase in sales of the product (specific numbers are classified by the client)- Lots of free media coverage- over 200,000 unique visitors to the site- 40,000 posts in the Facebook live-feed during the event- We earned the right to legally call the product the World’s Best Subscription Plan!