Everyone knows popcorn and movies go together. We decided to literally make this connection by sponsoring a movie channel called Telecine Pipoca ("Pipoca" means "popcorn" in Brazilian portuguese). For two and a half months we bought the naming rights of the channel and changed it to Telecine Pipoca Yoki. Reminding people of our brand. And probably making them crave for some popcorn.

For two and a half months, we bought the naming rights of Telecine Pipoca making it Telecine Pipoca Yoki. We had 1,778 insertions of our brand on the channel’s native placements during this period. We also created online commercials targeted at Telecine Pipoca's audience using Facebook and YouTube and created a hashtag on Twitter, making people interact with the channel and our brand while watching a movie on TV.

We ran Brand Effect and Brand Lift researches and discovered some interesting results: recall of Yoki advertising grew by 59.6%; a whopping 5,091% increase in Google searches; 21.6 million people were reached; Yoki's brand was seen for over 220 million times; we had 680k+ interactions with the campaign’s hashtag and a 1.8 increase in market share.