Cannes Lions
CP COMUNICACION ARGENTINA, Buenos Aires / TELECOM ARGENTINA / 2007
Overview
Entries
Credits
Outcome
Calls to the new Help Line were more than triple Telecom’s most optimistic expectation. Since these calls were prioritized, they were easily absorbed by the Telecom customer service desk. More than 90% of these complaints were solved within 10 days, increasing Telecom’s credibility in this fast-growing affluent community.
Similar Campaigns
6 items