Title: SQUIRRELClient: Telecom NZ LtdBased on a series of press ads, the Telecom Business JetStream banners highlighted the efficiency of Telecom’s high-speed Internet service, offering interactive comparisons with standard dial-up connections. ‘Squirrel’ encourages viewers to use an axe to chop down a forest, then try the same action with a chainsaw to more dramatic effect. The banners linked to a microsite providing business-related product information.