Title: ANCHORVILLE INVASIONClient: NZ Dairy LtdThe online component of our integrated Anchorville campaign for Anchor Milk immersed younger visitors in a bustling animated world packed with quirky animals and dairy-themed interactive fun. Created to drive visitors to Anchorville, the Character Invasion banner invited viewers to knock on one of several colourful doors, releasing a quartet of Anchorville animals that ‘invaded’ the viewer’s screen. Viewers could use their mouse to chase the characters back into their doors.