Cannes Lions
NIRVANA FILMS, Bangalore / VODAFONE / 2015
Overview
Entries
Credits
Description
The film opens in a quaint village. We see a backpacker passing by, who seems new to the village. The villagers walk behind him, followed by their leader, and smile at him when he turns. He keeps walking, limping as he is tired from the long journey. The villagers pick him up and help him sit down and relax. One by one everyone comes to his service, bringing him food, drinks and even a huge wooden fan. He is visibly excited and just then he sees the leader arriving in a big wheeled cycle. The traveller is then helped onto the cycle as he leaves the village with all the goodies given by the villagers. The villagers bid him farewell as the message appears in the end - We all love to feel special.
It further explains Vodafone Red's feature that offers consumers a dedicated Relationship manager.
Execution
For this particular film we wanted uniqueness and personalities to stand out . so amongst crowd we created
characters like muscle Men and Chief , fruit sifter, and many others. Memorable yet interesting faces and nuances from the personalities had to stand out. The chief 's role became quite a favourite character with the audience.
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