Within days of receiving the mailing, more than 20% of customers went online to choose a treat. 60% opened the email (almost 3x the industry average), 46.4% clicked through (more than 13x the industry average), and a whopping two thirds of those who clicked through from the email took up a treat. What’s more, Telecom staff actually felt proud of the company they worked for – starting a whole new conversation about loyalty:Great idea. This [is] a fantastic way to reward die-hard 'Telecomers'. 

-Leonie DoughertyAbso-freaking-lutely awesome! Sometimes customers just like to be thanked. -Jethro Donald