All of Sweden’s major music sites and blogs wrote about the unique single release, as a direct effect of the DM.

They spread the number and then the phone calls poured in. The innovative single release caught attention from TCV/Radio stations, newspapers and influential music writers.

Even the biggest Swedish sports columnist commented on it. The song went ”gold” through calls just after a few days. When the campaign was over, it had almost reached ”platinum”. Still, only from phone calls.

And of all the people who called a staggering 56% signed up for the new Ringback tone-service from Comviq.