Cannes Lions
MADRE, Buenos Aires / NEXTEL / 2014
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Description
There is a group of people who, apart from having the same phone company, share the same codes, customs and values. They are the needle in the haystack of mobile telephony. And with their own set of rituals, Nextel users form a distinct, exclusive, exceptional group. They are united by a kind of spiritual wi-fi that connects and makes them part of a brotherhood.
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