In the launch of the new BlackBerry Curve, we created a differentiated experience for our target clients to try the new product. We sent them a direct mail in which they received a pen drive that was also a webcam and a card of Augmented Reality, with optical code; and were oriented to enter a site where they would be surprised by the new Nextel launch. After entering the site, the client should hold his card in front of his webcam. When doing that, he would be surprised to see that his image was holding, instead of the Augmented Reality card, the BlackBerry phone, being able to see the new design right there in his hand.