Cannes Lions
AIM PROXIMITY, Auckland / VODAFONE / 2010
Overview
Entries
Credits
Outcome
539,000 campaign media reach57,774 unique site visits3,437 total call received on the day6,747 watched the animated storyThe best result of all was that 70% of Vodafone customers attributed a positive association to the brand. Now that’s a story with a happy ending.
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