Organic created Ian Westbury, formerly of Fierce Blue Ascot to guide an online music experience like no other. Seeding the campaigns with his music video, Under the Moon, we thrust Ian back into the spotlight. Strategically positioning Ian as an artist and music guru extraordinaire, we used him to bring Sprint music to the masses. Once we established him back into the mainstream culture through YouTube and MySpace, Sprint revealed their association with the Mix Sherpa.Part comedy part advertising for Sprint Music, Organic pushed the boundaries of branded entertainment to create an Exceptional Experience for Sprint