Travelling business people feel frustrated and unproductive when they can’t quickly access their office e-mail and computer files. We needed to bring the mobile office concept to life in high traffic locations, showcasing how people can always stay connected with TDC Mobile 3G. We focused our campaign on locations where our mobile professionals wanted to work – train stations and airports. In these environments, we brought the 3G mobile office environment to life.

Flyers were distributed at the ‘mobile offices,’ as well as in taxis and at airports. Airport ads, magazine ads, floor graphics at train stations, and taxi streamers and headrest ads completed the campaign, and ensured that our message reached busy professionals wherever they went.

Results:The campaign created a huge buzz and was even covered on the national news. 25% of the visitors to the unique web address converted to a sale – an amazing result. During the campaign, average monthly sales rose 238% versus the previous period.