Cannes Lions
R/GA, New York / VERIZON / 2007
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A mix between a music video, a video game, and a drum machine—featuring five of the world’s best human beatboxers. Users can create a custom video mix out of trillions of possible combinations, tweak it, then e-mail it to friends. The site also contains some awesome “making of” video footage. The goal is to build brand awareness of Verizon as a broadband and entertainment company by providing a highly entertaining broadband experience.
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