Almost 4% of the entire Australian population engaged with the campaign. There were 774,532 unique visitors to the web site, 4,605,300 page views and 642,289 videos viewed. Each unique visitor viewed an average of 19 videos. In total, 3,101 auditions were uploaded. The campaign generated $3.9m in incremental revenue for Telstra in mobile phone sales, renewed contracts and 3G network revenue.