We decided to stream the event LIVE on all the ONLINE BANNERS themselves, for the first time ever.We targeted all the youth affinity sites and the surfers could watch the event while doing what they were normally doing. TM’s Internet infrastructure was used for setting up a dedicated line from the ground to the servers.

Blogs, Twitter and Facebook were inundated with comments during the event as this was unprecedented and people were pleasantly surprised and excited by the event. The Banner Cast engaged the audience who couldn’t be there for the event, making the event larger than life.

We literally brought the party to where the youth hang out and made them participate.

Over 7,500 User generated audio/video mashups were created, generating over 2.1 million video views.There were more than 5.2 million campaign mentions online.The Facebook fan page crossed 30,000 fans in less than 50 days (the fastest for any Malaysian Telco brand).More than 9 times value was generated in media.It was voted amongst the top viral campaigns in November 2009 by Goviral.com.Brand loyalty scores of TM amongst youth went up by a whopping 22%.