We developed a “Virtual Open House” app for Facebook. The app allowed people to host an open house just like they would in real life and invite their friends and family to join them in a virtual feast.

Users could decorate their “Virtual Open House” in traditional Ramadan manner. The app gave users a choice to cook Ramadan dishes from a traditional menu and serve it to their guests.

After preparing their “Open House” users invited friends and family to feast with them virtually and rejoice together.

Even though the app was in a virtual world the enthusiasm and excitement with which users played the game was real. Their comments demonstrated their excitement in celebrating an age old tradition in the virtual realm.

The app allowed families across the country and the world to come together and rejoice in the spirit of Ramadan.

The “Virtual Open House” helped the country come closer as thousands of Malaysians came together to celebrate the festival of Ramadan virtually.

The app was played in 18 countries outside of Malaysia.

The app generated 13.5 million shares and garnered earned media worth RM 1.2 Million.

The unique initiative of TM was covered across media platforms.

78% of the users were under 35 years of age, helping TM strike rapport with the youth.

The campaign helped Markov share reach a two year high of 32%.

Thus by reinventing an old tradition for the social generation TM won consumers’ love.