We turned billboards placed along major urban commuter lines in Sweden’s two largest business regions into fully functioning offices and invited executives, artists, writers and companies, both unknown and well known, to work there for up to a week. Everything was broadcast live in banners and on business websites, as well as on telenor.se.

You could interact with the people working on and in the billboards in various ways: through your mobile phone, email, Twitter, Facebook etc. You could also upload pictures showing where you were working yourself. Comments, “likes” on Facebook, visits etc were turned into points and you could win business phones through the points earned.

The campaign immediately gained a lot of attention. It spread fast throughout digital media, blogs, in daily newspapers, on news broadcasts as well as on the radio.

Hundreds of thousands of people followed the campaign via live streamed banners and in average spent 62 seconds interacting, 150% more than on average for a similar international ad. The average time spent on the specific campaign site was 3 minutes!

42% of all telecom buyers throughout companies in Sweden's largest business regions observed the campaign. Never before have so many of them, 35%, been interested in knowing more about Telenor’s services.

During the months following the campaign Telenor has scored an all time high in sales.