Santtu used parts of dna's ads in his own campaign which really looked likethe work of a nutcase.Santtu was first presented in an epic 170 second TV commercial and then hestarted his own mission against dna.

The stock for 3 - 4 months was sold out in three weeks. When the nextshipment came, that sold out too.Now 60 % of the people in Finland know the name "mobileinternet", more than 80 % of the people know the name "Nugget".