Cannes Lions
AMA LEO BURNETT, Cairo / MOBINIL / 2006
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In Egypt, owning a Mercedes, is THE sign of financial and social status.Anyone who has succeeded in any field, probably drives a Mercedes.In October of 2005, Mobinil, the leading Mobile Operator In Egypt, made a promotion-raffle giving away a brand new Mercedes C180 every week for 6 weeks.The submitted TVCs, definitely the most controversial Ads to air on Egyptian in over 10 years, bring to life the typical Egyptian success story. What you may call „The Egyptian Dream.‰ Covering all the typical Clichés of financial success in a country where financial success is not so likely.
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