Cannes Lions

PUBLIC SERVICE

MULLEN, Boston / FEDERAL VOTING ASSISTANCE PROGRAM / 2011

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You don’t get a free pass because you have something important to say. People will pay attention to what grabs their attention and then you can have a conversation from there. This spot for the Federal Voting Assistance Program ran on military bases all over the world. It was created for a video game loving, tech savvy military audience and it was designed to convey a simple truth about voting. The pen is your most powerful weapon.

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