Djuice was introduced to the Swedish marked in August 2001. Djuice wanted to become the provider of a young and different mobile service plan. Films were made for television. These films were really only scenes taken out of foreign movies (from Bollywood, Poland and so on) which were subtitled in Swedish. For the viewer it seemed like the people in these films were talking about how stupid the Swedes are because they are so hung up on this new service plan from Djuice. JBR McCann Interactive developed a moviemaker based on one of these films. Djuice Moviemaker is developed using Flash 5's advanced technical possibilities. It incorporates a video into a flash-movie and allows a text layer on top of it. In Djuice Moviemaker you can be a copywriter and subtitle the film the way you want. You can preview your text-inputs while you create your movie. You can also view all the other entries and vote for your favourite. There are both 'top 10' and 'latest entries' listings. As it is a rather large file, we have made a Moviemaker Memory game that the user can play while he/she is waiting. The user can also go through a step-by-step guide on how to use Moviemaker.