Ultimate ID Championship, the first RFIDs duel ever. A futurist version of the classic card games, now with multiple interaction environments. The game had a completely innovative platform, combining Radio Frequency Identification technology, interactive big screens and an online app, in order to create an original gameplay.The competition happened on Campus Party 2010, after a pre inscription at the Internet.

In a research with Campus Party participants, Telefônica was considered the most overtoped brand in the event. In just four days of action were recorded over 1,500 hours of interaction between players. The game became a great social experience, engaging and real results:. 4 days of action = 1,500 hours between participants. 32,984 plays. 27,455 online duels (digital world matches). 5,529 touch screen duels (real world matches). 15 minutes at the website. More than 30 thousand references on Google