This is a viral marketing campaign, created for the “Demand simplicity” campaign of Telefónica. Its aim: to generate brand knowledge and position Telefónica as the provider that helps companies to simplify their work. This action consists of seven videos that use decidedly surreal humour to recreate Humanity’s greatest discoveries in their simplest version. Through the principal Internet content portals, all the videos were viewed a total of 15,674 times in the first month.

In short, at no cost and before communicating the campaign externally, we achieved a total of 28,116 viewings of the videos.