In the following weeks after the stunt we uploaded a video on YouTube that in only 2 weeks had more than 15,000 views (a great deal for the surfing community).For the smartphone, TMN was receiving a high volume of sales orders after the stunt - a few weeks before its official sales launch. We made headlines in various sites and the call was hot topic in the social networks. And the new smartphone became a new symbol for the surfing community in Portugal.But most important was the goodwill that TMN reached within the surfing community (part of its growth strategy).