Integrated in an advertisement campaign where several public figures blended their faces in order to create an original face (resulting from this blending), this action was developed in order to allow everybody to create their own original, either blending their face with the faces of their friends and families, or with the faces of the public figures of the campaign.For this effect, a Mix faces computer software was developed, unique worldwide, which was installed in “Photomaton” street machines spread out among the stores of the brand and in the streets of the cities of Portugal. These machines changed themselves, in this way, into an interactive communications channel, where all those who blended received automatically their photograph, already framed, taking home, in this manner, the brand.

Over 50 000 mixtures were performed during the 15 days of the action and the more original blends became, themselves, “public figures” when they appeared on the mupis networks scattered all over the streets. A mass adhesion. A contagious effect. An acknowledged originality.