Cannes Lions

TELETHON DONATIONS

OGILVY SPAIN, Barcelona / CHANNEL 3 TELETHON / 2009

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A fictional story based on true characters that tells how Winston Churchill as a child was saved by a young Alexander Fleming. In gratitude Churchill’s father offers to pay for Fleming’s education in Medicine, who later on becomes the discoverer Penicillin. Years after Winston Churchill grows up to become an outstanding politician and right before signing the peace treaty ending World War II he falls sick with pneumonia. Fleming once again saves his life for the second time, curing his illness with Penicillin.

The commercial illustrates the concept of how you receive more than you give, therefore inviting the audience to call TV3’s Telethon and help support the cause. The TV3 Telethon is a television program that each year collects donations for different diseases.

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