Launched on the 25th of August 2011, so far the campaign microsite has received 330,000 website views, 181,593 unique website visitors with 77,000 followers on Twitter, 43,440 registered detectives and over 2,577 successful detectives.The Facebook fan page has grown by more than 400% from 19,000 to 76,024 fans.340,000 subscribers got added to Fox Crime.