In the serial, an ordinary girl from Queens tries to fit into the world of high fashion. Unfortunately this girl is far away form style and grace. To dramatise the storyline of the serial, we developped a strong and unusual activity: We have deformed the pretty faces from covergirls of famous fashion magazines such as Vogue or Elle. The magazines were sent to various opinion leaders in Switzerland as well as distributed in restaurants, bars, hair dressers etc. The new serial should become the "talk of the town"!

Unusual for the premiere of a series, the quoted viewer total was higher than the station average and exceeded expectations. The trade press reported positively about the new series and the advertising action.