Unusually for the premiere of a series, the quoted viewer total was higher than the station average. By the second week of the series, Ugly Betty had captured the highest percentage of 15-34 female viewers of all TV shows. The first broadcast achieved an exceptional affinity index of 439 within this target group and a market share of 7.4%. The share of young women (15-34) of the total Ugly Betty audience amounted to a very high 62%.