Cannes Lions
UNIVERSAL STUDIOS NETWORKS DEUTSCHLAND, Munich / 13TH STREET / 2004
Overview
Entries
Credits
Description
The goal of www.lawandorder.13thstreet.de is to communicate that 13th street is the Law and Order television channel. It provides visitors with the opportunity of learning more about our programme and what we have to offer. The content starts with background information about our channel and ends with a newsletter order form to learn more about us and the many sweepstakes that fit the genres of 13th Street: crime, thriller, mystery, horror and action. www.lawandorder.13thstreet.de is mainly used for B2B-aims, which are informative and fun and to experience the channel and its programme in another medium, on the Internet.
Execution
The website's text and layout are focused on Law and Order - the series implementing crime in its daily existence. It also provides the viewer with critical information about the channel. By adding the three different trailers to the site the user has the chance to watch part of our action-based programming, therefore reflecting the perfect medium of 'television'.
Outcome
www.lawandorder.13thstreet.de is mainly used for B2B-aims, which are information, fun and to experience the channel and its programme in another medium, the Internet. As this website is linked with www.13thstreet.de, we offer the user and visitor sweepstakes etc. Furthermore we cooperate with other companies on www.13thstreet.de.
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