Cannes Lions
OUCHHH, Istanbul / GIRARD PERREGEAUX / 2018
Overview
Entries
Credits
Description
The beginning of our story with regard to the phenomena of Big Bang, world, seasons and time. The film starts with the scene of two particles that come from both sides. After a while, we see the phenomena of human, touching, and eye formed with the movement of the world. There are some special iconic elements which are used in the movie. Such as design materials like liquid gold, metal forms, bird's eye view shootings of the landscapes, watch pieces inspired by city symbols such as bridges. We see inside of the watches including 77.000 handmade unique design pieces, technologic and design elements through the whole movie.
Execution
We focused the center of the animation with 30-degree slope so that people can look directly towards. We used 30 meter dome located on top of spiral staircase and sourrounded by 8x 20K projections. We did modeled 77.000 watch pieces and animated every move of these pieces with a team of 45 people in 8 weeks.
Outcome
Since this project was firstly for the expo to build a brand awareness and digital experience we succeed our first target. Impressions of the people who visited the dome are captivated by the conceptual and the content that the client decides to buy a dome to make this installation permanent. Also, we did create a VR experience right after a big success that we achieved.
Similar Campaigns
7 items