The target is young and likes to have fun, enjoys life. Friendship is crucial for them.We proposed a photography contest about representing friendship in a creative way. A picture tells more than a thousand words. It enables you to register unforgettable moments.The incentive should also relate to friendship, therefore a campaign with the winning pictures was proposed. For instance, the winners would be able to send their friendship picture on a postcard to their friends, and thus reinforce the bonding.Different distribution channels were used as leaflets in the Tempo Pack, radio spots, deals with magazines and a dedicated website.

Sales results of Tempo Pack AfterSchool: 41,000 = all sold out.Distribution of the photo kits: 3,000 kits = 150% of the objective (= 2,000 kits).1,200 participants = 40% of participation.Number of photos: 14,000 = 233% of the objective (= 6,000 photos).Return of investment via the press: estimated value = €50,000.More than 10,000 visitors on the website. The voting for the Audience Award is a big success!Optimal visibility with the media campaign.Very positive perception from the target concerning the originality of the project.Successful Boomerang campaign: Top five most wanted cards = Tempo Friendship.