Mobistar magics away the call costs between workers of your company (mobile-fixed, mobile-mobile, fixed-mobile). Warming up with a teaser mailing, a magic wand with the message: “We will soon be unveiling our triple vanishing trick.” of which the trick is portrayed in the follow-up mailing: a box containing the cups of the classic conjuring trick. Surprise: there’s nothing under the cups because the 3 call charges in question have been magicked away...These prospects had been approached by phone or face-to-face, without real result. Therefore this time they must be surprised & tempted by a gradually built up & strong DM.

5000 companies were contacted. This generated a response of 18.20%. (The initial expectations were 12%). Thus the results were 50% above expectations. The ROI was more than achieved. The target group was clearly and gradually approached (teaser, follow-up mailing and telemarketing). The mailing was well received. We succeeded in attracting attention and awakening curiosity. What you see is appealing, creative, easily understandable and is highly memorable. The mailing brings a smile to your face and that is something that has a lot of value in life... as well as in DM.