Cannes Lions
THESE DAYS, Antwerp / MOBISTAR / 2005
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Tempo Tribe is a youth website for Mobistar (mobile telecommunications operator). In one of the editions, the site included a contest in which youngsters could win a Bedroom Home Theatre with projector, screen, popcorn, red carpet, etc. To win this prize, they had to indicate if they wanted to receive a contest call from Lisette, the so called Tempo Tribe cleaning lady. But they didn't know when Lisette would call. So after a few days, when they had almost forgotten about her, they received the actual call on a Sunday morning at 07.00, waking them up after a heavy night out.
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