Cannes Lions
GREY TOKYO, Tokyo / KELLOGG'S / 2013
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The professional tennis player loses his self-control during the doubles match of the big tennis tournament by finding Pringles that the spectator is eating. The player really wants to eat the Pringles and forgets everything about the serious match. His actions finally cause the loss of some of his partner's hair! The hero player shouts "UuuMai Gaaaa!!!" which means "Oh My God!" + " Deliriously Yummy!!" in Japanese.
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