Cannes Lions
TRIBAL DDB, New York / JOSE CUERVO / 2007
Overview
Entries
Credits
Description
Cuervoseason.com is a campaign destination intended to increase awareness and sales of Jose Cuervo Tequila among 21-29 year-old North American males and females. By parodying popular sports news programs, cuervoseason.com delivers unique broadcast-quality vignettes and site content to achieve this awareness.
Similar Campaigns
12 items