Cannes Lions
ALMAPBBDO, Sao Paulo / MAN LATIN AMERICA / 2018
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Accompanied by a frenzied violinist playing Flight of the Bumblebee the commercial shows a truck on a test track, shot in reverse, making its way back over all the obstacles it managed to handle with agility and ease – including ramps, rocks, uneven terrain, and narrow passages. The shot keeps on going backwards, and we realize at the end that all of the material used on the test track actually came out of the new Volkswagen Delivery. The spot closes with the traditional tagline: “The right size for your needs”.
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