How could we demonstrate the concept of “tailor-made” in a simple, direct, yet functional way?

More than an idea: a service.

More than an idea: a service.

Shop within your budget — no more, no less.

That’s tailor-made shopping, just like the concept of the Volkswagen Trucks.

Tailor-Made Cart was made available at large wholesale stores.

The “tailor-made” concept was advertised in the right place, at the right moment. It impacted directly not only small-business owners, but also end consumers.

Thanks to the positive buzz on blogs and websites about technology, more and more stores requested units of Volkswagen’s special shopping cart.

Because the solution was simple and useful, storeowners made the effort to establish partnerships so that they could offer the carts at their locations.

The “tailor-made” concept was advertised in the right place, at the right moment. It impacted directly not only small-business owners, but also end consumers.

We’re producing more units so we can make the cart available at thousands of other stores scattered throughout the country.